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Mark Zuckerberg

Objectifs

Découvrir le parcours de Mark Zuckerberg
Comprendre la naissance de Facebook
Identifier les stratégies de croissance
Analyser son impact sur la société

Participants

Tous profils

Pré-requis

Aucun

Programme

Présenter la biographie de Mark Zuckerberg
Revoir la création de Facebook en 2004
Étudier les étapes clés : du campus à la planète
Comprendre les choix techniques et marketing
Identifier les leviers de croissance : mobile, data, acquisitions
Explorer les rachats stratégiques : Instagram, WhatsApp, Oculus
Observer sa vision du « metaverse »
Étudier la transformation de Facebook en Meta
Analyser son style de management
Discuter des polémiques : vie privée, modération, addiction
Comprendre la relation avec les pouvoirs publics
Réfléchir à son rôle dans l’évolution d’internet
Comparer son influence à celle d’autres géants du web

Exercices pratiques

Lister les choix stratégiques de Facebook
Créer une frise de l’évolution de Meta
Résumer une polémique et ses enjeux
Débattre : Facebook, progrès ou danger ?

Aptibox

Ligne du temps des projets clés
Fiche des rachats majeurs de Meta
Extrait d’interview à analyser
Sélection de ressources vidéos et articles

Référence

ENT22

Participants

Individuel
Collectif

Durée

2 heures

Prix

290,00 € HT

Format

Distanciel
Présentiel

Dates

Sur mesure

Options

Aptibox
Coaching
Entrainement intensif
Suivi

Ajouter au panier

Télécharger ce programme

Réserver une séance

Financements

Nous vous aidons dans vos démarches pour financer vos formations. Retrouvez toutes les informations sur les solutions de financement.

Nos forfaits

Nous vous proposons des forfaits/packs d’achat de modules à prix dégressifs, selon la quantité demandée.

Ces modules de 2h sont valables pour nos 5000 aptitudes ( = ateliers de formation 100% sur mesure allant à l’essentiel, tous thèmes confondus, sur tous nos catalogues management, RH, communication, développement personnel, commercial…) et valables également sur toutes nos prestations (séances de coaching, bilan de compétences , feedback 360°, codéveloppement…).