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Introduction à la sémiologie

Objectifs

Identifier les concepts clés de la sémiologie
Comprendre la structure des signes et des codes
Analyser l’usage des signes dans la communication

Participants

Étudiants en communication, linguistique, sciences sociales

Pré-requis

Aucun

Programme

Définir la sémiologie : étude des signes et des systèmes de communication
Les types de signes : iconiques, indexicaux, symboliques
La théorie du signe : signifiant, signifié (Saussure)
Les codes culturels et leur rôle dans la communication
Les signes dans les médias : publicité, cinéma, langage visuel
Analyse des codes visuels et verbaux dans la société contemporaine
La sémiologie et les systèmes symboliques : religion, art, politique
Les applications de la sémiologie : analyse des discours et des représentations
La sémiologie et l’interprétation des messages

Exercices pratiques

Analyser un message publicitaire et ses signes
Étudier un film ou une œuvre d’art sous l’angle sémiologique
Identifier les signes dans un contexte social ou politique

Aptibox

Check-list des concepts fondamentaux de la sémiologie
Les 10 théoriciens à connaître (Saussure, Barthes, Eco)
Le répertoire des outils d’analyse sémiologique

Référence

CLT36

Participants

Individuel
Collectif

Durée

1 heure

Prix

145,00 € HT

Format

Distanciel
Présentiel

Dates

Sur mesure

Options

Aptibox
Coaching
Entrainement intensif
Suivi

Ajouter au panier

Télécharger ce programme

Réserver une séance

Financements

Nous vous aidons dans vos démarches pour financer vos formations. Retrouvez toutes les informations sur les solutions de financement.

Nos forfaits

Nous vous proposons des forfaits/packs d’achat de modules à prix dégressifs, selon la quantité demandée.

Ces modules de 2h sont valables pour nos 5000 aptitudes ( = ateliers de formation 100% sur mesure allant à l’essentiel, tous thèmes confondus, sur tous nos catalogues management, RH, communication, développement personnel, commercial…) et valables également sur toutes nos prestations (séances de coaching, bilan de compétences , feedback 360°, codéveloppement…).